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Research papers

Managing scanner data

In West Germany a retail scanner panel is successfully operated by an independent, non-profit organisation jointly owned by retailers and manufacturers. User companies now have easy and cheap access to raw retail panel data, gdp Marktanalysen...

Catalogue: ESOMAR Congress 1989
Authors: Clemens Steckner, Rainer Aldag
September 1, 1989
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Citation

Steckner and Aldag (1989a, September 01). Managing scanner data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-scanner-data